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What the iWatch could look like Brett Jordan via Creative Commons/Flickr

Is the iWatch coming? Apple is trademarking the name in Japan

And here’s why the development of such a product makes absolute sense…

APPLE APPEARS TO be coming out with a computer for your wrist – a smartwatch, perhaps called an “iWatch.” Either that, or the company is working very hard to fool everyone into believing it is.

The latest piece of evidence: Oulets everywhere are reporting that Apple applied for a trademark on the term “iWatch” in Japan. Apple filed the application on June 3, and Japan’s Patent Office published the application on its Website last week.

The trademark application follows months of reports from 9to5 Mac’s Mark Gurman and others, detailing Apple’s efforts to design, build, and sell a watch.

It makes all the sense in the world for Apple to make a smartwatch. There’s a chart we’ve cited before that makes this incredible clear.

It’s from Kleiner Perkins partner and former Internet analyst Mary Meeker’s latest presentation on the state of the technology industry and shows what, exactly, the average smartphone user is looking for when he or she checks their phone ~150 times per day:

things people check on iphone

Take a look at that chart, and do a quick mental experiment. Tally up all the "checks" you would rather do by looking at a screen on your wrist rather than pulling a screen out of your pocket.

(You – or at least most people – would prefer to look at your wrist in every instance you could, right? That's why wrist-watches outsell pocket-watches, right?)

My tally is ~95. When I highlighted every type of check that I could do on a watch that is wirelessly connected to a phone in my pocket, the result made the chart look like this:

Things people do with smartwatch

- This story by Nicholas Carlson was reproduced with permission from Business Insider

Next big thing: Is Apple working on the iWatch?

Read: Will the new iPhone be curved, have fingerprint scanning and look like this?

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    Mute Ken Collins
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    Jul 2nd 2013, 9:46 AM

    I imagine it would be a pain in the ass having to charge my watch twice a day.

    97
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    Mute Jonathan Gaffey
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    Jul 2nd 2013, 8:34 AM

    Just switched from apple to the Samsung galaxy. .. superior product in every way so many years wasted on an apple and being a slave to iTunes

    91
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    Mute Karol Doran
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    Jul 2nd 2013, 9:03 AM

    Apart from iTunes which I agree is solid muck, how is your new phone better than an iPhone? I’m curious as I absolutely love my iPhone 4S and can’t really see how it could be improved. Genuine question.

    38
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    Mute MrKnow
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    Jul 2nd 2013, 9:40 AM

    As someone who had a couple of iPhones and also thought they were the greatest thing ever I also switch. IPhone works and it works great but got sick of breaking the glass, got tired of the same style being repeated, tired of being not able to customize my phone, tired of being tied to iTunes, tired of not being able to connect to anything else other then an another iPhone or Ipod etc. The Samsung and apple thing will always continue simple because they are both superior devices with there ups and downs. The fact i could put a ton of music by simply dragging and dropping mp3 onto my phone made me switch, took too long and was too expensive on iPhone.

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    Mute Enola Straight
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    Jul 2nd 2013, 9:42 AM

    And yet I spoke to an S3 owner at the weekend who’s going BACK to an iPhone. Never had an issue with his iPhone.

    17
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    Mute onlybuzzinwitcha
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    Jul 2nd 2013, 9:45 AM

    The Samsung is far more powerful and faster. Better screen display and size. Lighter, much better battery life, a lot more software features and settings so you can customise and change things around, expandable memory, better camera. I could go on….. made the change myself and am never looking back, ever… if you’re going Android, look at the HTC and Sony too. nearly as good and slightly cheaper. The iPhone is like a gameboy compared to other phones. Way to expensive too.

    15
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    Mute Carcu Sidub
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    Jul 2nd 2013, 9:45 AM

    Enola

    Until they realise the iPhone 5 is slower than the older models.

    8
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    Mute Alyssa Frank
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    Jul 2nd 2013, 9:54 AM

    Ive seen a few people switch to samsung s3/s4 and they too complained about it.
    Personally I think they just a little intimidated by it.
    S3/s4 provide so much customizability, which means you have to figure which way works best for you.
    I love that about my s3, it becomes a phone fit just for me. Compared to the iphone (most apple products) which are just set to go.

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    Mute MrKnow
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    Jul 2nd 2013, 10:00 AM

    @Enola I know people who swear by their iPhone but I also know a lot of people who switched from iPhone to Android. The architecture of the iPhone makes it solid but it’s slightly limiting, androids problem with crashes and glitches is third party content which is a small price to pay the freedom of the third party content, takes too long for apple to certifie certain content, it annoyed me how long it took for youtube to be approved just because apple didn’t want you watching music videos.

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    Mute Karol Doran
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    Jul 2nd 2013, 10:01 AM

    Thanks for all the input lads. I think I’ll stay with my 4s for the time being. Can’t fault it to be honest. iTunes on the other hand… Grrrrrrrrrr….

    10
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    Mute Enola Straight
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    Jul 2nd 2013, 10:33 AM

    Carcu – I have a 4s (speedy in itself). My daughter has a 5 and I can assure you it is FAR from slow!!

    9
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    Mute Enola Straight
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    Jul 2nd 2013, 10:34 AM

    Mrknow – there’s the problem straight away. The iPhone 4S doesn’t “crash or glitch”. It just works.

    9
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    Mute Armonline
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    Jul 2nd 2013, 10:49 AM

    YouTube was actually on iPhones from start.

    8
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    Mute Armonline
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    Jul 2nd 2013, 11:03 AM

    Have to disagree with some of your points, I have an iPhone 5 (work phone) and a Galaxy S3 (Personal Phone) and both are great phones that have their good and bad points. The S3 is great for customisation and having a big screen, however the iPhone 5 is lighter, bettter app selection, has a better camera and is far more reliable for day to day use and is faster and smooter to use and beatsthe s3 for battery life. I keep all my music on Google music and can play it on either device without having to go near iTunes,

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    Mute onlybuzzinwitcha
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    Jul 2nd 2013, 2:34 PM

    Both google play and samsung apps have collectively more apps than apple..iPhone 5 screen res is better than s3 so it will make the camera LOOK better..samsung has the better sensor, lens and pdi rate =better camera ..battery life varies per user..cant compare the two as you use them for work amd personal..samsung has for more mah in the battery and a lower energy consumption screen..the battery lifetime will last longer in the samsung..

    2
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    Mute Armonline
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    Jul 2nd 2013, 2:56 PM

    No you are wrong about the Camera, both iPhone 5 and S3 have the same dpi but the sensor and lens and software are actually far better in the iPhone 5. Colour reproduction on s3 is very disapointing, I take a lot of pictures for work and would not be able to rely on the S3 for Pics, but the Iphone 5 is a very good quick camera when i dont have my DSLR handy. The S4 goes a long way to improve this though and im sure the iPhone 5s/6 camera will improve on this again when it is launched.

    See:
    http://reviews.cnet.co.uk/mobile-phones/iphone-5-vs-galaxy-s3-vs-htc-one-x-in-camera-shootout-50009311/

    3
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    Mute GoGo99
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    Jul 2nd 2013, 7:30 PM

    Me! Can’t wait to get rid of this gs3 muck, November cannot come quick enough.

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    Mute Patrick Slattery
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    Jul 2nd 2013, 8:16 AM

    iWatch could be the name of a video service.

    85
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    Mute Martin Hamilton
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    Jul 2nd 2013, 8:41 AM

    The first person I see with an iwatch is getting kicked square in the nuts

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    Mute Kevin Hosford
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    Jul 2nd 2013, 8:19 AM

    The awkward moment your Tech Writer realizes Apple trademarks names like this to prevent small tech companies from developing knockoffs and branding them with names similure to apples products…

    51
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    Mute Emily Elephant
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    Jul 2nd 2013, 8:25 AM

    Most countries have a requirement that you use it in trade or genuinely intend to do so.

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    Mute Sean DeHerb
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    Jul 2nd 2013, 8:43 AM

    @ Kevin – how is it “awkward”?

    36
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    Mute Carcu Sidub
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    Jul 2nd 2013, 7:53 AM

    Anybody know if the rotten fruit company trademarked iCrap? Which better describes there products including their latest and officially slowest smart phone.

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    Mute Adam Power
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    Jul 2nd 2013, 7:59 AM

    If you don’t like their products don’t buy them, simple.

    142
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    Mute Paul Wallace
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    Jul 2nd 2013, 8:03 AM

    Yes apple make such awful products they turnover billions, Stupid comment of the week.

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    Mute Jude Mcdonald
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    Jul 2nd 2013, 8:43 AM

    Phones already have a clock on them. Even my Nokia 3210 had one back in the 90s. Anyone who would buy this will already have an iPhone with a clock on it. Unfortunately there are enough posers in the world to make this product a massive success.

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    Mute Carcu Sidub
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    Jul 2nd 2013, 9:18 AM

    Adam / Paul

    In a survey released last week the iPhone 5 is officially the words S L O W E S T smart phone. Bet the rotten fruit company don’t have that splashed all over their web page.

    So who is stupid now? Not me for not buying iCrap.

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    Mute Adam Power
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    Jul 2nd 2013, 9:20 AM

    I think somebody’s upset he can’t afford an iphone ;_;

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    Mute Enola Straight
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    Jul 2nd 2013, 9:22 AM

    I want one! Now!

    13
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    Mute Enola Straight
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    Jul 2nd 2013, 9:23 AM

    Adam – lol!

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    Mute Carcu Sidub
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    Jul 2nd 2013, 9:32 AM

    Adam / Paul

    I forgot to mention the rotten fruit company have again proven they invent nothing. They just rip off older products like the Timex DataLink from way back in 1994.
    http://en.wikipedia.org/wiki/Timex_Datalink

    Imagine having a watch from an actual watch company. I still have mine & it still works. How many iWatches will still be around & working in 2032?

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    Mute Paul Wallace
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    Jul 2nd 2013, 9:33 AM

    It’s all too late, you’ve PWNED

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    Mute Blinky
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    Jul 2nd 2013, 9:37 AM
    2
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    Mute Carcu Sidub
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    Jul 2nd 2013, 9:40 AM

    Adam

    If I so desired I could afford one for everyone in the family.

    However I chose to spend my money on phones that actually function as phones, therefore we currently use Samsung & Nokia. But I’m guessing you don’t like having more than 8 hours of the battery life.

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    Mute Enola Straight
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    Jul 2nd 2013, 9:40 AM

    Timex – lol!

    7
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    Mute Carcu Sidub
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    Jul 2nd 2013, 9:50 AM

    Enola

    Yes Timex and proving Apple create nothing, they only imitate, and as Blinky has shown they even have to imitate design.

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    Mute Karol Doran
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    Jul 2nd 2013, 10:08 AM

    Carcu,

    That survey was of the top 5 selling smartphones. Not every smartphone on the market. And just because it was slower than the other four doesn’t mean it isn’t still lightning quick, which it is.

    I don’t know what your problem is with Apple but get over it. They make fantastic products. And whatever about Samsung, apple products are certainly better than Nokia.

    13
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    Mute Jordan Mooney
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    Jul 2nd 2013, 10:12 AM

    Eh, get over yourself. Some people like iOS some like Android and others like Windows Phone. You look like a fool getting all up in arms about a phone….

    Please take your ‘iCrap’ elsewhere.

    23
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    Mute Carcu Sidub
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    Jul 2nd 2013, 10:59 AM

    Karol

    Well apart from the fact that they invent nothing & copy designs but claim both as their own, I don’t like the closed nature of the product.

    So tell me do you own a computer? What operating system does it run? Well next time you want to buy a computer make sure it’s an Apple. Then try and buy software for it. Guess what there is very little if any available. Apple computers make up less than 7% of total computer sales mostly owing to the lack of software available for them.

    Did you also know that Apples own computer servers don’t run Apple Software, at least Microsoft Servers run on Microsoft software. How many of the world’s Supercomputers use Apple software? How about NONE! 476 of the top 500 fastest supercomputers in the world run the free software Linux. Linux by the way is what Apple’s servers run on.

    Karol I will give Apple credit for one thing, they make fantastic looking products which are to separate fools from their money, proving the old adage “there is one born every minute”.

    Finally Paul, how is the Apple share price doing lately? Oh it’s down 25% in 6 months, with money in the bank also dropping. Maybe the business community know something the iSheep don’t.

    4
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:11 AM

    What has any of that got to do with someone liking a product?

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    Mute Karol Doran
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    Jul 2nd 2013, 11:25 AM

    The reason apple computers make up less than 7% of the market is because the cheapest one on the market is €1200. Compare that to Dell or whoever at around €200 and you can see why.

    Apple computers however are that price for a reason. The do not crash. They do not get viruses. They do not slow down over time. They are built to the highest standard. You get what you pay for in this world,

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    Mute Carcu Sidub
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    Jul 2nd 2013, 11:25 AM

    Jordan

    Karol asked what I don’t like about Apple. So I told him.

    Just to straighten out things I would like to apologise for my reply to Karol, as I must have underestimated the intelligence of some to comprehend it.

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    Mute Armonline
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    Jul 2nd 2013, 11:26 AM

    Apple servers use Unix for ther servers as Apple OSX and IOS are all based on Unix as is Linux.

    10
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:40 AM

    Carcu, no SHE didn’t. She said ‘I don’t know your problem with apple products but get over it’. That is not a question. You said something about intelligence?

    3
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:46 AM

    Excuse me, I didn’t get the direct quote but I think you get the jist.

    1
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    Mute Carcu Sidub
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    Jul 2nd 2013, 11:48 AM

    Jordan

    Karol asked what I don’t like about Apple. So I told him.

    Just to straighten out things I would like to apologise for my reply to Karol, as I must have underestimated the intelligence of some to comprehend it.

    Karol. €1200 for an Apple computer with no commonly available software, are you serious. A Linux €400 or less, with no crashing, viruses etc. You get free software updates, including the operating system, for life. Those Apple’s sure look like money & fools to me.

    Jordan I quote from Karol
    “I don’t know what your problem is with Apple”. So you were saying, what about intelligence.

    2
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    Mute Karol Doran
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    Jul 2nd 2013, 11:52 AM

    Jordan,

    I’m not a she.

    2
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:52 AM

    Firstly you’ll find that Karol is a woman’s name. So her not him. Secondly if you cared to finish the quote it would imply that they couldn’t care less about what you think.

    1
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:54 AM

    Shit…

    3
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    Mute Jordan Mooney
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    Jul 2nd 2013, 11:54 AM

    Sorry Karol

    2
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    Mute Karol Doran
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    Jul 2nd 2013, 11:57 AM

    Jordan,

    Jordan is a woman’s name as well as a mans name.

    Karol on the other hand is a mans name believe it or not. I was named after Pope John Paul II. His real name was Karol. It is the Polish spelling of Karl, the mans version of the name.

    Women versions are more commonly spelled Carol and Carroll.

    7
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    Mute Karol Doran
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    Jul 2nd 2013, 11:58 AM

    No hassle Jordan.

    It’s not the first time this has happened. :)

    4
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    Mute Carcu Sidub
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    Jul 2nd 2013, 12:01 PM

    I could….

    1
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    Mute Jordan Mooney
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    Jul 2nd 2013, 12:03 PM

    Really, really sorry…I knew as soon as I pressed submit I must have made a tragic mistake!

    3
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    Mute Karol Doran
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    Jul 2nd 2013, 12:08 PM

    Ha ha it’s hardly tragic! It’s all good.

    3
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    Mute Enola Straight
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    Jul 2nd 2013, 1:16 PM

    Cardu – such nonsense. I have an iMac for the past few years. NEVER a problem getting software for it.

    3
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    Mute Enola Straight
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    Jul 2nd 2013, 1:17 PM

    Wow Carcu. Arrogant doesn’t even cover that comment! Questioning people’s intelligence – because they disagree with the rubbish you’re posting??!!

    4
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    Mute Dublinjonny
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    Jul 3rd 2013, 1:35 AM

    Feom someoone that has no clue what so ever about computers

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    Mute Enola Straight
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    Jul 3rd 2013, 10:59 AM

    And that is aimed at?

    1
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    Mute BadDrivingIreland
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    Jul 2nd 2013, 8:04 AM

    God another apple story that’s ancient news.

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    Mute Blinky
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    Jul 2nd 2013, 8:30 AM

    I assume Apple are specifically targeting kids with this tacky product.

    18
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    Mute Chuck Farrelly
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    Jul 2nd 2013, 9:23 AM

    Targeting? Settle down, Helen Lovejoy

    17
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    Mute Blinky
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    Jul 2nd 2013, 9:30 AM

    Have another doughnut, Chief Wiggam.

    7
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    Mute GoGo99
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    Jul 2nd 2013, 7:34 PM

    How do you know it’s tacky? Have you seen it?

    1
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    Mute Jeremy Finn
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    Jul 2nd 2013, 8:41 AM

    Whats next? iRan and iRack? Each with a built-in battery designed to fail so you have to fork out more money to Apple!

    17
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    Mute Karol Doran
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    Jul 2nd 2013, 8:59 AM

    There are four apple products in my home. Not one has failed to work perfectly ever. Not one.

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    Mute Enola Straight
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    Jul 2nd 2013, 9:42 AM

    Same here. All function perfectly.

    19
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    Mute Niall Mulligan
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    Jul 2nd 2013, 9:32 AM

    Oh I see!!!!!!!!!

    So Apple are following on from Sony’s Smart Watch then?

    13
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    Mute Armonline
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    Jul 2nd 2013, 11:13 AM

    In fairness, Apple have been rumored to be working on a smart watch for years and Sony and Samsung jumped on the bandwagon in the last year saying that they are looking at this too.

    Doesnt mean it is true, after all a lot of perople are not wearing watches anymore and are using their phones to tell the time. So i am sceptical that these will ever appear.

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    Mute Bilbo Baggins
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    Jul 2nd 2013, 11:35 AM

    To be fair if apple were at it “years” as you imagine, and other companies “jumped on the band wagon” and produced and released a product prior to them it doesn’t say a hell of a lot for apple.

    Kickstarter programs for smart watches started years ago and there are many good ones on the market atm!!

    4
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    Mute Thomas Cooke
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    Jul 2nd 2013, 8:52 AM

    What does the “i” stand for in iPhone iPad etc? that’s what i would like to know.

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    Mute Blinky
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    Jul 2nd 2013, 8:57 AM

    Idiot….

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    Mute Dublinjonny
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    Jul 2nd 2013, 9:05 AM

    Slap yourself

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    Mute P1
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    Jul 2nd 2013, 9:29 AM

    How will iradio in Ireland figure out when Apple launch their music streaming service also to be called iradio?

    16
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    Mute Thomas Cooke
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    Jul 2nd 2013, 9:35 AM

    Good one! i like it i really do!

    3
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    Mute Alfonso Armenta Fernández
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    Jul 2nd 2013, 10:07 AM

    Stands for Internet, individuality and innovation. In your case, stands for ignoramus for not being able to even google a basic piece of information such as this.

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    Mute Jordan Mooney
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    Jul 2nd 2013, 10:19 AM

    @P1 it’s not called iRadio it’s called iTunes Radio, no problem. However I would imagine that people would shorten it to iRadio just like they do with the iPod Touch.

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    Mute Thomas Cooke
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    Jul 2nd 2013, 12:13 PM

    Ah thank you Alfonso. iii see!

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    Mute onlybuzzinwitcha
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    Jul 2nd 2013, 4:04 PM

    It’s so annoying when someone says itouch.

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    Mute Stephen
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    Jul 2nd 2013, 1:20 PM

    i won’t be getting because i is broke.

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    Mute Dublinjonny
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    Jul 2nd 2013, 8:47 AM

    If people are to lazy now to take there phones out of there pockets I hope the all get apple nerdgasms and spend 1000 euro on this crap

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    Mute Martina Dolan
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    Jul 2nd 2013, 10:55 AM

    I just changed from an iphone4 to a s3 because I found the iphone boring , nit being able ti customise it etc, otherwise I had no problem with it . However he s3 us driving me crazy , the battery life is shit , ads keep popping randomly up , the screen is far too delicate and far to touchy , the phone itself is far too big , its way slower than iphone etc etc . I do love the free music however and the fact that it is fun to set up but I am seriously considering going back to the iphone despite its idiot proof boringness . (Thats not a word is it ) ….

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    Mute Cpm
    Favourite Cpm
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    Jul 2nd 2013, 1:58 PM

    Sounds like you’ve been downloading some dodgy apps.

    Next time an ad shows in the notifications bar, long-press on the ad, select ‘App Info’ and, either untick ‘Show Notifications, ‘ or better yet, select ‘Uninstall’ to remove the app

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    Mute Martina Dolan
    Favourite Martina Dolan
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    Jul 3rd 2013, 12:00 AM

    Will try that CPM . Thanks :)

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    Mute Daniel Horvath
    Favourite Daniel Horvath
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    Jul 2nd 2013, 11:06 AM

    Funny, in Malaysia u can buy this iWatches for ages on the street. Almost got one last week but decided to save for a Breitling(copy). Obviously fake but works just as the fake iPods and the rest.. Very popular stuff. :)

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    Mute Diarmuid Lenihan
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    Jul 2nd 2013, 9:34 AM

    I ordered one from the states 2 weeks ago ( not for me ).This is not news.

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    Mute Emmett McNamara
    Favourite Emmett McNamara
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    Jul 2nd 2013, 12:30 PM

    an incredible collection of comments

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    Mute Jonathan Doyle
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    Jul 2nd 2013, 7:01 PM

    I’ll wait for the iwatch 5 to come out….. By then it should be good

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    Mute Trev DePaor
    Favourite Trev DePaor
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    Jul 3rd 2013, 12:55 AM

    I think the iPhone 5 is good enough. Tbh. I see a lot of comments about it. However it’s probably the best looking phone available. It feels expensive and the software is pretty decent to I have to say. My opinion. Android has a cheap appearance.

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    Mute jrbmc
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    Jul 2nd 2013, 10:26 AM

    Watch this i-space

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    Mute Richard Fennelly
    Favourite Richard Fennelly
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    Jul 2nd 2013, 11:13 AM

    Ask any ups driver who delivers to u how many pick ups of faulty i phones they do then ask him how many samsung.apple warranty is superb but they have to be with so many faults.

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    Mute sean
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    Jul 2nd 2013, 12:19 PM

    what next .
    the icome, ibrain, iballs, ifood, icoffee , icar

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    Mute karla carroll
    Favourite karla carroll
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    Jul 2nd 2013, 7:21 PM

    Ispy

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    Mute Trev DePaor
    Favourite Trev DePaor
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    Jul 3rd 2013, 12:07 AM

    What’s the point? Once you have a phone (even if its a Nokia brick aka blokia) a watch isn’t even required.

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    Mute Patrick Shelton
    Favourite Patrick Shelton
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    Jul 2nd 2013, 9:21 AM
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