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Amazon's physical store will be located across from the Empire State Building (pictured). Jon Hicks/AP Photo

Amazon plans to move from clicks to bricks by opening first physical store

The company’s first physical store is expected to be opened in New York by the end of the year.

ONLINE RETAIL COLOSSUS Amazon.com plans to open its first brick-and-mortar store in New York ahead of the year-end holiday season, The Wall Street Journal reported.

The shop will be located across from the famed Empire State Building and act as more of a tangible link to customers than a place for browsing, according to the report.

Amazon’s Manhattan venue would serve as a warehouse where customers could arrange quick deliveries or pick up products ordered online, as well as tend to returns or exchanges of items they have purchased, the Journal reported.

The Seattle-based Internet retailer would keep limited inventory on hand at the store, which could also be used to showcase Amazon.com products such as its Fire tablets and Kindle e-readers.

The company has experimented with physical locations before, opening pop-up shops and kiosks for its e-readers and tablets, as well as using large metal lockers to facilitate package pickup.
Amazon.com last month expanded its array of tablets, capping its lineup with a new flagship Fire HDX model boasting “stunning” display and Dolby Atmos sound.

- © AFP, 2014

Read: Women shouldn’t ask for pay rises, they should ‘have faith’: Microsoft boss >

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    Mute Kieran Stafford
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    Oct 10th 2014, 10:34 AM

    Bit like argos

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    Mute Jamie Sheehan
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    Oct 10th 2014, 9:56 AM

    Would be handy if they could return items too to this depot.. worse part of online shopping.. #justsaying

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    Mute Larry K
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    Oct 10th 2014, 10:17 AM

    Am… pretty sure the article said that returns would be dealt with in the store

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    Mute Alan
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    Oct 10th 2014, 11:02 AM

    Except Amazon’s returns and customer service is top class. I always shop on Amazon for this reason. I ordered a book and blu ray from them only to have an empty package arrive. Went onto the help section of their website and there is a button there with an arrow that says click here to have an Amazon customer service member call you. I clicked the button and literally 5 seconds later they called me and sorted out the issue. Amazon don’t f*ck around with their customers. If customer service doesn’t help you, you can actually email their CEO for help. Top notch service.

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    Mute RP McMurphy
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    Oct 10th 2014, 11:13 AM

    But…but..I was told on-line is the future…to forget about the physical ‘shop’….

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    Mute Gavin Scott
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    Oct 10th 2014, 3:33 PM

    Lol. But my IT professor said it only goes to clicks. Not back the other way

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