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Google, Amazon and Microsoft are paying an ad-blocking company to stop blocking their ads

Google, Amazon, and Microsoft are some of the companies paying AdBlock Plus to whitelist their ads.

GOOGLE AMAZON AND Microsoft are paying one of the biggest ad blocking services to unblock their ads.

These companies have paid the German startup behind AdBlock Plus, Eyeo to whitelist their ads so users see them. The service has been downloaded more than 300 million times worldwide and has more than 50 million monthly active users.

The deals, which were confirmed by the Financial Times, saw some companies paying up to “30% of the additional ad revenues” it would make when it’s unblocked. Some of the ads allowed come from the likes of Microsoft Bing and Taboola (a company whose “recommended links” box appears on a number of desktop sites including thejournal.ie, Business Insider, The Atlantic and NBC News).

While Adblock Plus’ aim is to block annoying ads, it also has guidelines which identify acceptable ads. This feature is optional for users who can opt-out of the programme and users can report ads they deem unacceptable.

Still, many websites rely on advertising revenues so we want to encourage websites to use plain and unobtrusive advertising instead of flashy banners. That’s why the Adblock Plus community has established strict guidelines to identify acceptable ads, and Adblock Plus allows these out of the box. You can always disable this feature if you want to block all ads.

The company says it works out agreements with sites and advertising networks that want to participate with its service.

Whitelisting is free for all small- and medium-sized websites and blogs, provided they serve what it defines as “non-intrusive advertisements”, although larger sites like the ones listed above have to pay as well if they want their ads unblocked.

Read: Is Google really planning to duke it out with Uber? It looks unlikely >

Read: These Trinity students think they may have solved the Bitcoin problem >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

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22 Comments
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    Mute Aunties
    Favourite Aunties
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    Jul 7th 2022, 12:38 PM

    Trump , Johnson and next Putin

    246
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    Mute sean o'dhubhghaill
    Favourite sean o'dhubhghaill
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    Jul 7th 2022, 12:39 PM

    @Aunties: Please don’t associate Johnson with Putin.

    77
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    Mute Aunties
    Favourite Aunties
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    Jul 7th 2022, 12:42 PM

    @sean o’dhubhghaill: dangerous men in different shapes . Good riddance

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    Mute Eoin Roche
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    Jul 7th 2022, 12:44 PM

    @Aunties: Say what you like, Johnson recognises strong democracy. Only strong democracy saw off Donald Trump. Removing Putin is a whole different ball game.

    41
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    Mute JustBEERbarry
    Favourite JustBEERbarry
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    Jul 7th 2022, 12:50 PM

    @sean o’dhubhghaill: he’s associated with Putin himself. He recently met with one of Putin’s henchmen, in private, in his residence, in Italy.

    51
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    Mute Michael Fitzpatrick
    Favourite Michael Fitzpatrick
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    Jul 7th 2022, 1:52 PM

    @Aunties: You’re absolutely right, all 3 of these people have psychotic delusions about their moral and intellectual superiority. They’re ALWAYS right, they’re NEVER wrong, they’re vision and values are right, what would lesser inferior “pleps” like us know. They have No empathy, no conscious, no concerns for anything except their own agenda. They’ve completely forgotten that government is supposed to be about what in the best interests of citizens and society. Or maybe that’s just a utopian dream ….

    22
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    Mute Shane Lad
    Favourite Shane Lad
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    Jul 7th 2022, 2:26 PM

    @Aunties: all excellent leaders, your right

    1
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    Mute Cowboy Paddy
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    Jul 7th 2022, 2:52 PM

    @Shane Lad:
    They have followers but that doesn’t make them leaders…
    but they are only products of a deeper flaw

    6
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    Mute Ciarán Ó Fallúin
    Favourite Ciarán Ó Fallúin
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    Jul 7th 2022, 12:40 PM

    Zero humility. Blamed sledgers, leaders and those who abandoned him. Absolutely no ability to recognise his direction failings

    168
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    Mute Brendan Kelly
    Favourite Brendan Kelly
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    Jul 7th 2022, 12:45 PM

    @Ciarán Ó Fallúin:

    2
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    Mute Réamonn D'Arcy
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    Jul 7th 2022, 12:53 PM

    @Ciarán Ó Fallúin: Absolutely no accountability whatsoever.

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    Mute dreiglaser
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    Jul 7th 2022, 1:33 PM

    @Brendan Kelly: I agree

    6
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 12:44 PM

    Would be so on trend for FFFG to do the honorable thing also….ah, but we can only dream.

    106
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    Mute Cowboy Paddy
    Favourite Cowboy Paddy
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    Jul 7th 2022, 2:58 PM

    @Keth Warsaw:
    What honorable thing?
    The parties you are talking about got Ireland from a third world country to one of the richest in few decades… It is considered economic miracle…
    Lets compare that to say Sinn Fein… The GFA was signed in the late 90s, Northern Ireland still has 75% of economy working directly or indirectly for the Birtish Government… During the COVID crisis they were will to bring down the Government in the North over the Irish Language but not the senseless COVID deaths due to lack of an Island policy…
    So when you say honorable, Some leaders say unpopular things for the right reason like Martin, others say nothing and let bad things happen… Thanks for reminding me…

    30
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 7:21 PM

    @Cowboy Paddy: ok…ok….

    1
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    Mute Brian Dunne
    Favourite Brian Dunne
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    Jul 7th 2022, 12:52 PM

    Unfortunately he’ll just be replaced by another tory toff. Will the labour party sort itself out to properly challenge them?

    81
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    Mute Cowboy Paddy
    Favourite Cowboy Paddy
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    Jul 7th 2022, 3:00 PM

    @Brian Dunne:
    This will be an interesting race… If the Soft Brexit get a candidate in the final two it could be very interesting. For Ireland having Hunt in charge could cool things down a lot…

    2
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    Mute Bert Carolan
    Favourite Bert Carolan
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    Jul 7th 2022, 3:52 PM

    @Cowboy Paddy: From friends in UK I’m told that some of the checks at the ports are already being reduced and will be reduced further. The daftness of Brexit is beginning to hit home.

    4
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    Mute Declan Cosgrave
    Favourite Declan Cosgrave
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    Jul 7th 2022, 12:39 PM

    Its a bit like a soldier of private rank inspecting the troops instead of the General. If you have lost your party leadership , you have lost the prime ministers job….end of

    46
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    Mute Greg Ward
    Favourite Greg Ward
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    Jul 7th 2022, 12:41 PM

    Toodle-oo, muppet

    49
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    Mute Nollaig Kelly
    Favourite Nollaig Kelly
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    Jul 7th 2022, 1:21 PM

    Wobble
    It’s everyone’s fault but mine
    Wibble
    Small bit of Latin….
    Again I did nothing wrong it’s everyone else’s fault but mine

    32
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    Mute Sheila Butler
    Favourite Sheila Butler
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    Jul 7th 2022, 1:03 PM

    Great news that he finally stepped down, under duress of course. My opinion too is that he should be gone today. Let the deputy ( such as HE is )do a caretaker roll until a new one is appointed.

    29
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    Mute Dr. Emmett Lathrop Brown
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    Jul 7th 2022, 1:03 PM

    Pity he is still in charge until October.

    24
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    Mute Stephen Mogerley
    Favourite Stephen Mogerley
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    Jul 7th 2022, 1:31 PM

    He’s only staying on so that he has more time on the pitch than Theresa May in history books.

    18
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    Mute Gearoid Mc Amhlaidh
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    Jul 8th 2022, 2:01 AM

    @Stephen Mogerley: Don’t forget the tax payer subsidized wedding party in Checkers at the end of this month

    2
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    Mute Peter McGlynn
    Favourite Peter McGlynn
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    Jul 7th 2022, 1:27 PM

    Will Ukraine still be a priority now that it hasn’t saved him?

    15
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 1:26 PM

    They could do worse than have Mr Jason Resse Mogg in the top job. He has a certain and unique decorum about his person. He’ll be in the running for sure. Or I’ll eat my hat!

    11
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    Mute dreiglaser
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    Jul 7th 2022, 1:35 PM

    @Keth Warsaw: is this a parody account?

    23
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    Mute Bert Carolan
    Favourite Bert Carolan
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    Jul 7th 2022, 1:37 PM

    @Keth Warsaw: Unique indeed. The same Rees mogg who conceded that Britain would have a ten year recession as a result of Brexit. Meanwhile he and his missus ( both multi millionaires) have moved their business interests to Europe.
    Covid and the war have distracted from Brexit but it was the worst move that the UK could ever have done.

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    Mute Keth Warsaw
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    Jul 7th 2022, 1:43 PM

    @dreiglaser: You insult me Sir! Something something how dare you. But in reply to your question, indeed it is not. Not unless one sees the state of current world affairs as a parody also, and one realises that sincere and honest opinion like the fruit falling upon the concrete ground of an urban landscape is destined to succeed only in failing to propogate. But I thank you for your inquiry.

    8
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    Mute Ray Martin
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    Jul 7th 2022, 1:48 PM

    @Keth Warsaw: you could start eating anytime

    3
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 1:50 PM

    @Bert Carolan: So….you are a fan or you’re not a fan? Labour just don’t have the charisma or the staunch leadership right now -all at sea – and dare I say, are still reeling from past scandals. Mogg, however he plays it, shows he’s an intelligent and concise individual, not to mention the aforementioned charisma, which thankfully he plays an octave or two lower than Boris.

    2
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 1:52 PM

    @Ray Martin: Such ejaculations.

    4
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    Mute Bert Carolan
    Favourite Bert Carolan
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    Jul 7th 2022, 3:02 PM

    @Keth Warsaw: Not a fan. He and his like pushed for Brexit knowing that others would pay the price while they themselves would be insulated. Maybe I’m naive.
    I can’t see any way he is elected Tory leader, too removed from the common man or at least that’s how he’d be perceived.

    2
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    Mute Keth Warsaw
    Favourite Keth Warsaw
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    Jul 7th 2022, 7:22 PM

    @Bert Carolan: The thumbs up say it all.
    I’m still a fan.

    1
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    Mute Joe L
    Favourite Joe L
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    Jul 7th 2022, 2:17 PM

    Will he miss the wallpaper?

    7
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    Mute E.J. Murray
    Favourite E.J. Murray
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    Jul 7th 2022, 3:08 PM

    @Joe L: — All the sheets of wallpaper are zipped together, and they’re taking it with them when the van arrives. Like Trump, they’ll probably take anything else that isn’t bolted down. The front door will probably vanish as well, so that he and Carrie can pretend that they’re still living in Downing Street.

    8
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    Mute E.J. Murray
    Favourite E.J. Murray
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    Jul 7th 2022, 3:11 PM

    It’s laughable that he talks about his achievements in office, because if there were any to speak of, they wouldn’t have turfed him out.

    7
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    Mute Brendan Kelly
    Favourite Brendan Kelly
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    Jul 7th 2022, 12:44 PM

    BOJO. O JOB.
    brenner992000@yahoo.ie

    5
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    Mute Michael Fitzpatrick
    Favourite Michael Fitzpatrick
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    Jul 7th 2022, 5:53 PM

    Fry Piggy Fry … !!!

    1
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